As a 22 year old, when I think of Marks and Spencers, I think food. Amazing, innuendo inspiring food (those adverts are coming back by the way, prepare yourself) that gives Nigella a run for her money.
Never in my life have I seen M&S as a trend-setting brand leading the way in high street fashion. I don't even think M&S saw itself like that, but it wasn't for want of trying. Just last year, they hit the headlines with a massive drop in profit due to a disappointing fashion range. It goes to show that you can put anyone from Twiggy to Ellie Goulding in your adverts, but if people walk through your shop or look on your website and aren't inspired, the whole thing is a waste of time and money.
Now I've taken many a venture through the M&S clothing department, but admittedly it's only ever to get to the food section for a cheeky meal deal, BUT there have been times (depending on what store I'm in) where something has caught my eye. The more I've paid attention to them, the more I've come to the conclusion that M&S do have fashion potentioal, and yes, I do mean for people my age.
I'll say now that they are god awful at marketing their fashion and the styling on their website leaves a lot to be desired, but I don't think our high streets can cope with another major chain going bust. There are so many of us that are disappointed and apathetic towards our high streets, when really it's only us that can change things around.
So in true Mary Portas fashion, I thought I'd show M&S how it's done (in a non-braggy way of course).
Using the amazing Polyvore collage creator, I've put together 5 outfits that consist solely of M&S's A//W 14 collection. I think you'll be pleasantly surprised, because I want all of it.
School Girl Chic
Quilts and Pleats